The players
62 companies and organisations in the search arbitrage chain, what each one does in plain English, and where it sits in the chain.
Binom
PrivateTracker for performance marketers offered self-hosted or in the cloud at a flat price.
Trackers & automationNot publicly disclosedClickFlare
PrivateAd tracker launched in 2021 with ready-made integrations for search arbitrage feeds such as Tonic, System1 and Sedo.
Trackers & automationNot publicly disclosedRedTrack
PrivateTracking, attribution and automation platform for media buyers, with built-in conversion APIs for the big ad platforms.
Trackers & automationNot publicly disclosedTeam Internet Group
TIG +3.9%London-listed owner of Tonic, ParkingCrew, Zeropark and Voluum, rebuilding after Google ended ads on parked domains.
Feed providers & syndicatorsUnited KingdomTheOptimizer
PrivateAutomation tool that launches and manages campaigns across native and social sources from one dashboard.
Trackers & automationNot publicly disclosedVoluum
AcquiredOne of the best-known campaign trackers for performance marketers; owned by Team Internet Group.
Trackers & automationPoland