TrafficGuard
Click-fraud and invalid-traffic prevention for advertisers, owned by ASX-listed Adveritas.
Perth, Australia · trafficguard.ai
AV1 ASX
What TrafficGuard does
TrafficGuard detects and blocks invalid clicks on paid campaigns, with a focus on Google Ads, app installs and affiliate traffic. It is the main business of Adveritas, a holding company listed on the Australian Securities Exchange under the code AV1.
Its customers are advertisers. The pitch is that a share of every paid-search budget goes to clicks that could never convert, including clicks from partner sites, and that removing them improves results.
How it makes money
Software subscriptions, usually priced by ad spend protected.
Where it meets invalid traffic
Blocks click fraud and repeat or non-genuine clicks in real time, and reports where invalid activity came from.
Products
- TrafficGuard for Google Ads
- TrafficGuard for mobile and affiliate
Latest TrafficGuard news
Search allTrafficGuard Reports Up to 34% Invalid Traffic in ChatGPT Paid Ads
TrafficGuard has identified that up to 34% of traffic from paid ads on ChatGPT may be invalid. This highlights significant concerns about traffic quality and potential ad fraud on AI-driven platforms.