Voluum
One of the best-known campaign trackers for performance marketers; owned by Team Internet Group.
Kraków, Poland · voluum.com
What Voluum does
Voluum is a tracker: software that records every click a media buyer pays for and matches it to the money that click later earned. Without one, a buyer running hundreds of ads cannot tell which are profitable.
It was created by Codewise in Kraków and passed to CentralNic, now Team Internet Group, in the 2020 acquisition. Its website says it integrates with more than 130 platforms, including Google Ads, Meta, TikTok, Taboola and Outbrain, and offers automation rules, conversion API support and an anti-fraud kit.
How it makes money
Monthly software subscriptions priced by features and tracked volume.
Where it meets invalid traffic
Includes an anti-fraud kit that flags suspicious visits. A tracker's view is useful but partial: it sees the buyer's clicks, not what the search engine later decides was invalid.
Products
- Voluum Tracker
- Automizer rules
- Anti-Fraud Kit