Inuvo
Small listed US ad-tech firm that earns mostly from Yahoo and Google ads shown on its own and partner sites.
Little Rock, Arkansas, USA · inuvo.com
INUV NYSE American
What Inuvo does
Inuvo is a small Arkansas company with two parts. The older part shows ads supplied by large platforms on its own websites and on partner sites and apps, and buys traffic to those sites through search and social advertising. The newer part, IntentKey, is an AI tool that helps brands find audiences without tracking individuals.
Its annual report names Yahoo and Google as key long-standing relationships. It also shows how concentrated the business is: in 2025 two platform customers supplied 64.2% and 19.3% of revenue, and in 2024 a single customer supplied 75%. The Google relationship came with the 2012 acquisition of Vertro.
In 2026 management said it was streamlining what it calls Legacy Search to run leaner while it pivots towards IntentKey.
How it makes money
Platforms such as Yahoo and Google pay Inuvo when visitors click the ads it displays; brands and agencies pay for IntentKey media and data.
Where it meets invalid traffic
The company says it monitors advertising quality with its own software. With two customers supplying most of its revenue, a quality dispute with either would be serious.
Products
- IntentKey
- ValidClick
- Bonfire Publishing
Quarterly revenue
From SEC XBRL filings · latest quarter -66.8% year on yearQuarterly net income
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $59.8M | $75.6M | $73.9M | $83.8M | $86.2M |
| Net income | $-7.6M | $-13.1M | $-10.4M | $-5.8M | $-5.1M |
| Diluted EPS | $-0.06 | $-0.11 | $-0.08 | $-0.04 | — |
Earnings, explained
Inuvo Q2 revenue drops 67% as Legacy Search shrinks, IntentKey grows 19%
Inuvo reported second quarter 2026 net revenue of $7.5 million, a 67% decrease from the prior year, mainly due to an 80% drop in Legacy Search revenue. Audience Modeling revenue, however, grew 19% year-over-year, reflecting the company's strategic shift toward its IntentKey AI platform. The company posted a net loss of $4.0 million, or $0.27 per share, compared to a $1.5 million loss last year. Inuvo expects continued Audience Modeling growth and stabilized Legacy Search revenue for the rest of 2026.
This release shows Inuvo is rapidly moving away from its declining Legacy Search business and betting on AI-driven advertising with IntentKey. The sharp revenue drop highlights industry changes, but growth in newer products suggests a possible turnaround if the transition succeeds.
Latest Inuvo news
Search allInuvo Inc. Insider Transaction Disclosed in SEC Form 4 Filing
Inuvo Inc. has filed a Form 4 with the SEC, indicating a recent insider transaction on October 2, 2026. Such filings typically reflect the buying or selling of company shares by executives or directors.
Inuvo CEO Acquires 41,666 Shares, With Portion Withheld for Taxes or Exercise
Inuvo's CEO has acquired 41,666 company shares, with 12,024 shares delivered or withheld to cover the exercise price or tax obligations. This transaction reflects insider activity at a key player in the search feed and monetization space.
SEC filings
EDGAR| Filed | Form | What it is |
|---|---|---|
| 2026-08-11 | 10-Q | Quarterly report |
| 2026-08-11 | 8-K | Results of operations (earnings) · Executive or director change · Regulation FD disclosure · Financial statements and exhibits |
| 2026-07-08 | 8-K | Regulation FD disclosure · Financial statements and exhibits |
| 2026-07-01 | 8-K | Material agreement · Agreement terminated · Item 2.03 · Item 3.02 · Other events · Financial statements and exhibits |
| 2026-06-23 | 8-K | Shareholder vote |
| 2026-05-14 | 8-K | Results of operations (earnings) · Regulation FD disclosure · Financial statements and exhibits |
| 2026-05-14 | 10-Q | Quarterly report |
| 2026-04-30 | DEF 14A | DEF 14A |
| 2026-04-03 | 8-K | Material agreement · Financial statements and exhibits |
| 2026-03-05 | 8-K | Results of operations (earnings) · Regulation FD disclosure · Financial statements and exhibits |
| 2026-03-05 | 10-K | Annual report |
| 2026-02-17 | 8-K | Material agreement · Financial statements and exhibits |
| 2026-02-02 | 8-K | Other events · Financial statements and exhibits |
| 2026-01-29 | 8-K | Regulation FD disclosure · Financial statements and exhibits |
| 2026-01-28 | 8-K | Material agreement · Results of operations (earnings) · Executive or director change · Regulation FD disclosure · Financial statements and exhibits |
| 2026-01-15 | 8-K | Material agreement · Item 2.03 · Item 3.02 · Financial statements and exhibits |
| 2025-12-16 | 8-K | Material agreement · Financial statements and exhibits |
| 2025-11-06 | 8-K | Results of operations (earnings) · Regulation FD disclosure · Financial statements and exhibits |
| 2025-11-06 | 10-Q | Quarterly report |
| 2025-10-21 | 8-K | Regulation FD disclosure · Financial statements and exhibits |