The players
62 companies and organisations in the search arbitrage chain, what each one does in plain English, and where it sits in the chain.
All categoriesSearch engines 9Feed providers & syndicators 18Arbitrage operators 7Domain parking 10Traffic sources 11Native networks 6Trackers & automation 6Ad intelligence 2Traffic quality & fraud prevention 10Standards & regulators 4Names from history 8
Federal Trade Commission (FTC)
Non-profitUS government consumer-protection agency (listed here as a regulator) whose rules on deceptive ads cover arbitrage.
Standards & regulatorsUSAIAB
Non-profitTrade association of the online ad industry; publishes standards and the main US ad revenue report.
Standards & regulatorsUSAMedia Rating Council (MRC)
Non-profitUS industry body that writes the standard definitions of invalid traffic and audits measurement companies.
Standards & regulatorsUSATrustworthy Accountability Group (TAG)
Non-profitIndustry programme that certifies ad companies against fraud, malware and piracy.
Standards & regulatorsUSA