RedTrack
Tracking, attribution and automation platform for media buyers, with built-in conversion APIs for the big ad platforms.
Not publicly disclosed · redtrack.io
What RedTrack does
RedTrack is a tracking and attribution platform for affiliates, media buyers and e-commerce brands. It records clicks server-side, so it does not depend on third-party cookies, and sends results back to ad platforms through conversion APIs. Its site lists Meta, Google, TikTok, Snapchat and Pinterest among them.
For a search arbitrage buyer the important job is passing feed revenue back to the traffic source so the source's algorithm bids for clicks that earn money, not just clicks that are cheap. The company operates as RedTrack Technologies Ltd and does not state a headquarters on its homepage.
How it makes money
Monthly software subscriptions.
Products
- RedTrack tracking and attribution
- Conversion API
- Automation rules