# The Arbitrage Desk

> The plain-English guide to search arbitrage: how it works, search feeds (AFS, RSOC, AFD, Bing, Yahoo), the players, the money, the policies and the fraud. Live news, visual flows, glossary, quizzes and an MCP server. Presented by ClearTrust.

The Arbitrage Desk covers one subject: search arbitrage, the business of buying visitors and earning more when they click search ads from a search feed (Google AdSense for Search, Related Search on Content, AdSense for Domains, Microsoft Bing and Yahoo syndication). It explains the model, the money, the players, the policies and every type of fraud in plain English, and gathers news about it around the clock. Published by ClearTrust (https://cleartrust.cc), a traffic-quality and ad-fraud prevention company. Content may be quoted with attribution and a link.

## For agents
- [MCP server](https://arbitragedesk-production.up.railway.app/mcp): Streamable HTTP, public and read-only. Tools are listed at https://arbitragedesk-production.up.railway.app/api/v1/tools
- [JSON API](https://arbitragedesk-production.up.railway.app/api/v1/tools): the same tools over plain HTTP, e.g. https://arbitragedesk-production.up.railway.app/api/v1/define_term?term=RSOC
- [Full text for LLMs](https://arbitragedesk-production.up.railway.app/llms-full.txt): every glossary definition and answer in one file
- [RSS](https://arbitragedesk-production.up.railway.app/feed.xml)

## Start here
- [How search arbitrage works](https://arbitragedesk-production.up.railway.app/how-it-works): the model, step by step
- [Live wire](https://arbitragedesk-production.up.railway.app/news): search arbitrage news, each story summarised with why it matters
- [Fraud Desk](https://arbitragedesk-production.up.railway.app/fraud): every type of fraud and invalid traffic in search arbitrage, with warning signs, defences and cases
- [Glossary](https://arbitragedesk-production.up.railway.app/glossary): every search arbitrage term defined
- [Answers](https://arbitragedesk-production.up.railway.app/answers): direct answers to common questions
- [Margin calculator](https://arbitragedesk-production.up.railway.app/calculator): profit, ROI and break-even CPC from your own numbers
- [Players](https://arbitragedesk-production.up.railway.app/companies), [Map of the chain](https://arbitragedesk-production.up.railway.app/landscape), [Markets](https://arbitragedesk-production.up.railway.app/markets), [Earnings](https://arbitragedesk-production.up.railway.app/earnings), [Deals](https://arbitragedesk-production.up.railway.app/deals), [Reports](https://arbitragedesk-production.up.railway.app/reports), [History](https://arbitragedesk-production.up.railway.app/history)

## Courses
- [Search arbitrage from zero](https://arbitragedesk-production.up.railway.app/learn/foundations): Buy a click, sell a click, keep the difference. The whole business, explained.
  - [What is search arbitrage?](https://arbitragedesk-production.up.railway.app/learn/foundations/what-is-search-arbitrage): Search arbitrage means buying cheap visitors and earning more from the search ads they click. Here is the idea in plain English, with no jargon assumed.
  - [The spread: buying low, selling high](https://arbitragedesk-production.up.railway.app/learn/foundations/the-spread-buying-low-selling-high): The one number that decides everything: what a visitor costs versus what a visitor earns. Learn CPC, RPC, RPV and ROI with simple worked maths.
  - [Who is who in the chain](https://arbitragedesk-production.up.railway.app/learn/foundations/who-is-who-in-the-chain): Advertiser, search engine, feed provider, arbitrageur, traffic source and user: meet the six players and learn who pays whom.
  - [One click, start to finish](https://arbitragedesk-production.up.railway.app/learn/foundations/one-click-start-to-finish): Follow a single visitor from a social ad to an advertiser's website, and see exactly where money, data and risk change hands.
  - [A short history of search arbitrage](https://arbitragedesk-production.up.railway.app/learn/foundations/a-short-history-of-search-arbitrage): From GoTo.com's first paid clicks in 1998 to parked domains, metasearch, native-to-search and today's RSOC era: how the business got here.
  - [Is search arbitrage legal and legit?](https://arbitragedesk-production.up.railway.app/learn/foundations/is-search-arbitrage-legal-and-legit): Yes, it is legal, and yes, it has a mixed reputation. Here is where the line sits between a compliant business, a policy breach and outright fraud.
- [Search feeds: the sell side](https://arbitragedesk-production.up.railway.app/learn/feeds): AFS, RSOC, parked domains, Bing and Yahoo: where the revenue comes from.
  - [What is a search feed?](https://arbitragedesk-production.up.railway.app/learn/feeds/what-is-a-search-feed): A search feed is a licensed stream of a search engine's ads shown on someone else's site. Learn what travels through it, who can get one and how it is measured.
  - [AdSense for Search (AFS) and Custom Search Ads](https://arbitragedesk-production.up.railway.app/learn/feeds/adsense-for-search-afs): How Google's search ads for partners work: the CSA code, its key parameters, the three allowed query sources and the rules that keep a feed alive.
  - [Related Search on Content (RSOC)](https://arbitragedesk-production.up.railway.app/learn/feeds/related-search-on-content-rsoc): RSOC puts related search terms on an article and ads on a second-click results page. The mechanics, the referrerAdCreative and terms rules, explained.
  - [Parked domains and AdSense for Domains](https://arbitragedesk-production.up.railway.app/learn/feeds/parked-domains-and-afd): How domain parking earned money for two decades, why Google opted advertisers out in 2025 and removed parked domains in February 2026, and what is left.
  - [Bing and Yahoo feeds](https://arbitragedesk-production.up.railway.app/learn/feeds/bing-and-yahoo-feeds): Microsoft and Yahoo are the alternatives to Google. How their syndication works, how the two are linked, and what Bing's 2024 exclusions changed.
  - [N2S, D2S and S2S: the arbitrage models](https://arbitragedesk-production.up.railway.app/learn/feeds/n2s-d2s-and-s2s-models): Native-to-search, display-to-search, social-to-search and search-to-search differ in where the visitor comes from. Compare their economics, feeds and risks.
  - [Feed providers and revenue share](https://arbitragedesk-production.up.railway.app/learn/feeds/feed-providers-and-revenue-share): Who the feed providers are, what they do for their cut, how revenue share is really calculated, and how to compare two offers properly.
  - [Getting and keeping a feed](https://arbitragedesk-production.up.railway.app/learn/feeds/getting-and-keeping-a-feed): How feeds are approved, why they are capped, the usual reasons they are lost, and the habits that keep an account in good standing.
- [Buying traffic: the buy side](https://arbitragedesk-production.up.railway.app/learn/traffic): Where arbitrage clicks come from, what each source demands, and how to stay compliant
  - [Traffic sources compared: where arbitrage clicks come from](https://arbitragedesk-production.up.railway.app/learn/traffic/traffic-sources-compared): Meta, native, TikTok, Demand Gen, search and push all sell clicks, but they sell very different people in very different moods. Here is the map.
  - [Meta: buying arbitrage traffic on Facebook and Instagram](https://arbitragedesk-production.up.railway.app/learn/traffic/meta-facebook-and-instagram): Meta is the biggest source of arbitrage clicks. Learn how its auction, learning phase and ad review work, and why accounts are the scarce resource.
  - [Native: Taboola, Outbrain, MGID and Revcontent](https://arbitragedesk-production.up.railway.app/learn/traffic/native-taboola-outbrain-and-friends): Native widgets sell clicks from news readers. See how native-to-search works, why site-level control matters, and what each network is known for.
  - [TikTok, Snap, Pinterest and NewsBreak](https://arbitragedesk-production.up.railway.app/learn/traffic/tiktok-snap-pinterest-and-newsbreak): The second-tier sources arbitrage buyers add after Meta: who uses each app, what formats they need, and how to test one without wasting money.
  - [Google Demand Gen and search-to-search](https://arbitragedesk-production.up.railway.app/learn/traffic/google-demand-gen-and-search-to-search): Buying Google's own traffic to monetise with a search feed: how Demand Gen and search-to-search work, and why Google Ads policy makes them the riskiest routes.
  - [Creatives and angles that stay compliant](https://arbitragedesk-production.up.railway.app/learn/traffic/creatives-and-angles-that-stay-compliant): The ad decides the click price, the visitor quality and whether the account survives. How to write arbitrage creatives that are honest and still perform.
  - [Keywords, verticals and geos](https://arbitragedesk-production.up.railway.app/learn/traffic/keywords-verticals-and-geos): What you buy traffic for matters as much as where you buy it. How arbitrage buyers pick keywords, verticals and countries, and the limits on each.
- [The money: unit economics](https://arbitragedesk-production.up.railway.app/learn/economics): The margin maths, the metrics, the clawbacks and the cash you need before any of it pays
  - [RPC, CPC and the margin maths](https://arbitragedesk-production.up.railway.app/learn/economics/rpc-cpc-and-the-margin-math): One worked example, start to finish: what a visitor costs, what a visitor earns, and how to find the break-even price for a click.
  - [The metrics dashboard explained](https://arbitragedesk-production.up.railway.app/learn/economics/the-metrics-dashboard-explained): Every number an arbitrage dashboard shows, in the order a visitor creates them, with the formula for each and what a change is telling you.
  - [Estimated vs final revenue, and clawbacks](https://arbitragedesk-production.up.railway.app/learn/economics/estimated-vs-final-revenue-and-clawbacks): The revenue on your dashboard is a forecast. Learn how it is finalised, why money is deducted for invalid traffic, and how to plan for it.
  - [Cash flow and payment terms](https://arbitragedesk-production.up.railway.app/learn/economics/cash-flow-and-payment-terms): You pay for traffic now and get paid for it weeks later. How net terms create a funding gap, how big it gets, and how operators finance it.
  - [Scaling without breaking](https://arbitragedesk-production.up.railway.app/learn/economics/scaling-without-breaking): Why doubling the budget rarely doubles the profit, the limits that appear as spend grows, and a step-by-step way to scale that respects them.
  - [Seasonality, Q4 and dayparting](https://arbitragedesk-production.up.railway.app/learn/economics/seasonality-and-dayparting): Click prices and payouts move with the calendar and the clock. How Q4, January, weekdays and hours change the sums, and how to plan around them.
  - [Building a daily P&L](https://arbitragedesk-production.up.railway.app/learn/economics/building-a-daily-pnl): Put the whole track into one sheet: a daily profit and loss that counts spend, estimated revenue, a clawback reserve and overheads honestly.
- [Tracking & optimisation](https://arbitragedesk-production.up.railway.app/learn/tracking): Join every click you buy to the money it earns, then act on it without fooling yourself
  - [Trackers, click IDs and postbacks: joining cost to revenue](https://arbitragedesk-production.up.railway.app/learn/tracking/trackers-and-postbacks): What a tracker does in search arbitrage, how a click ID travels out and revenue travels back, and what Voluum, RedTrack, ClickFlare and TheOptimizer each do.
  - [Conversion APIs and value signals: teaching the ad platform what a click earned](https://arbitragedesk-production.up.railway.app/learn/tracking/conversion-apis-and-value-signals): How feed revenue is sent back to Meta, TikTok and Taboola through conversion APIs, why value beats a simple count, and the timing limits to respect.
  - [Keyword-level reporting: finding out which searches pay](https://arbitragedesk-production.up.railway.app/learn/tracking/keyword-level-reporting): What feed reports contain, how to read revenue by keyword and channel, why numbers arrive late and change, and how to avoid acting on noise.
  - [Automation rules and bid strategies: letting machines mind the shop](https://arbitragedesk-production.up.railway.app/learn/tracking/automation-rules-and-bid-strategies): How if-this-then-that rules pause losers and protect budgets, how platform bid strategies differ, and why delayed revenue makes naive rules dangerous.
  - [Testing landers and keywords: finding what works without fooling yourself](https://arbitragedesk-production.up.railway.app/learn/tracking/testing-landers-and-keywords): How to run fair A/B tests on articles, layouts and search terms, which metric to judge them on, and which tests policy does not allow.
- [Policy & compliance](https://arbitragedesk-production.up.railway.app/learn/compliance): The rules that decide whether an arbitrage business keeps its feed and its ad accounts
  - [Google's AFS and RSOC rules, in plain English](https://arbitragedesk-production.up.railway.app/learn/compliance/google-afs-and-rsoc-rules): What Google requires of search feed publishers: honest queries, relevant terms, ads that match the page, the referrerAdCreative rule and the strike system.
  - [Traffic source ad policies: Meta, TikTok and native networks](https://arbitragedesk-production.up.railway.app/learn/compliance/traffic-source-ad-policies): What Meta, TikTok, Taboola and Outbrain require of ads and landing pages, where arbitrage pages commonly fail, and why you must satisfy two rulebooks at once.
  - [The 2024 to 2025 policy shake-up: what changed and why](https://arbitragedesk-production.up.railway.app/learn/compliance/the-2024-2025-policy-shake-up): A dated account of how Google ended parked-domain ads, tightened RSOC, and how Microsoft cut and policed its syndication network between 2023 and 2026.
  - [Privacy, consent and consumer law](https://arbitragedesk-production.up.railway.app/learn/compliance/privacy-consent-and-consumer-law): The laws behind the platform rules: GDPR and consent in Europe, US state privacy laws, the FTC's ban on deception and how native ads must be disclosed.
  - [The advertiser's side of the story](https://arbitragedesk-production.up.railway.app/learn/compliance/the-advertiser-side-of-the-story): How search arbitrage looks to the business paying for the click: Search Partners, what Adalytics alleged, Google's reply, and the controls advertisers now hold.
- [Fraud & invalid traffic in search arbitrage](https://arbitragedesk-production.up.railway.app/learn/fraud): Fake clicks, laundered traffic and hijacked searches, and how the feed catches them
  - [What counts as invalid traffic in a search feed?](https://arbitragedesk-production.up.railway.app/learn/fraud/what-counts-as-invalid-traffic): Invalid traffic is any click that does not reflect a real person's real interest. Learn Google's definition, the MRC's GIVT and SIVT split, and why feeds care.
  - [Click fraud: bots, botnets and click farms](https://arbitragedesk-production.up.railway.app/learn/fraud/click-fraud-bots-and-click-farms): How fake clicks are produced by software and by paid people, why search feeds are a target, and the warning signs that give them away.
  - [Cloaking and misleading creatives](https://arbitragedesk-production.up.railway.app/learn/fraud/cloaking-and-misleading-creatives): Real people, tricked into clicking. Learn what cloaking and misleading ads are, why feeds treat the resulting clicks as invalid, and how to recognise both.
  - [Traffic laundering and blending](https://arbitragedesk-production.up.railway.app/learn/fraud/traffic-laundering-and-blending): How junk traffic is disguised as clean traffic and mixed into a feed, why long supply chains make it possible, and how providers and buyers spot it.
  - [Browser hijackers, adware and malvertising](https://arbitragedesk-production.up.railway.app/learn/fraud/hijackers-adware-and-malvertising): Some searches are made by software, not by the person at the keyboard. Learn how hijackers, adware and malvertising force searches into feeds.
  - [How traffic quality is scored, and how revenue is clawed back](https://arbitragedesk-production.up.railway.app/learn/fraud/how-traffic-quality-is-scored): Search engines and feed providers grade every publisher's traffic. Learn what goes into that grade, how it changes what you are paid, and how clawbacks work.
  - [Detecting and preventing invalid traffic](https://arbitragedesk-production.up.railway.app/learn/fraud/detecting-and-preventing-ivt): The signals that separate real visitors from fake ones, what can be done before and after the click, and a practical prevention routine for operators.
  - [Famous cases and what they teach](https://arbitragedesk-production.up.railway.app/learn/fraud/famous-cases-and-what-they-teach): Documented cases of search click fraud and hijacking, from the 2006 class actions to botnet takedowns and the 2023 Search Partners report.
- [Building the business](https://arbitragedesk-production.up.railway.app/learn/business): Who earns what in search arbitrage, what it costs to start, and how these businesses end
  - [The four business models](https://arbitragedesk-production.up.railway.app/learn/business/the-four-business-models): Four kinds of company earn a living from search arbitrage: operators, feed providers, domain parkers and tool vendors. See how each earns, and what each risks.
  - [Starting compliantly, step by step](https://arbitragedesk-production.up.railway.app/learn/business/starting-step-by-step): The honest sequence for starting search arbitrage within the rules: entity, feed access, traffic accounts, tracking, small tests and the cash you need.
  - [Tools, team and costs](https://arbitragedesk-production.up.railway.app/learn/business/tools-team-and-costs): What an arbitrage operation actually runs on: the software stack, the people, and a worked monthly cost picture that shows how little is left of the revenue.
  - [How arbitrage businesses die](https://arbitragedesk-production.up.railway.app/learn/business/how-arbitrage-businesses-die): Six ways search arbitrage businesses fail: feed loss, account bans, clawbacks, cash crunches, policy changes and concentration, each with a documented example.
  - [AI search and the future](https://arbitragedesk-production.up.railway.app/learn/business/ai-search-and-the-future): AI answers are changing how people search and click. See what the data shows, what it means for feeds built on clicks, and where ads in AI assistants stand.
  - [Valuations, exits and the public players](https://arbitragedesk-production.up.railway.app/learn/business/valuations-exits-and-public-players): What listed search arbitrage companies reported from 2024 to 2026, why buyers discount these businesses, and what founders should expect from an exit.

## Types of fraud
- [Bot clicks on feed ads](https://arbitragedesk-production.up.railway.app/fraud/bot-clicks-on-feed-ads): Software, not a person, clicks the sponsored listings on a search feed page so that the page owner earns a share of each paid click.
- [Click farms](https://arbitragedesk-production.up.railway.app/fraud/click-farms): Rooms of low-paid workers, or racks of phones, click ads by hand so the clicks look human because they are.
- [Self-clicking](https://arbitragedesk-production.up.railway.app/fraud/self-clicking): The publisher, or friends and staff acting for the publisher, click the ads on their own pages to raise their earnings.
- [Incentivised clicks](https://arbitragedesk-production.up.railway.app/fraud/incentivised-clicks): Visitors are rewarded with points, cash, prizes or unlocked content for clicking ads, so they click for the reward, not out of interest.
- [Accidental and forced clicks from deceptive layouts](https://arbitragedesk-production.up.railway.app/fraud/accidental-and-forced-clicks): The page is designed so that people click ads by mistake, or cannot get what they came for without clicking one.
- [Click injection and click spam](https://arbitragedesk-production.up.railway.app/fraud/click-injection-and-click-spam): Clicks are fired in the background by an app, script or hidden page, without the user seeing or choosing anything.
- [Data-centre traffic](https://arbitragedesk-production.up.railway.app/fraud/data-centre-traffic): Visits come from rented servers in data centres, where programs run but people do not browse.
- [Residential-proxy bots](https://arbitragedesk-production.up.railway.app/fraud/residential-proxy-bots): Bots route their visits through real households' internet connections so that each fake visitor appears to be a person at home.
- [Headless browsers and automation](https://arbitragedesk-production.up.railway.app/fraud/headless-browsers): Real browser software is driven by a script with no screen and no person, producing visits that pass basic "is this a browser?" checks.
- [Device and location spoofing](https://arbitragedesk-production.up.railway.app/fraud/device-spoofing): A visit lies about what it is: it claims to be a new iPhone in New York when it is an emulator or cheap device somewhere else.
- [Misleading and clickbait creatives](https://arbitragedesk-production.up.railway.app/fraud/misleading-creatives): The ad that buys the visitor promises something the landing page and the search ads behind it cannot deliver.
- [Implied functionality](https://arbitragedesk-production.up.railway.app/fraud/implied-functionality): An ad or page pretends to be a tool, button or system message, so people click expecting something to happen that never does.
- [Cloaking](https://arbitragedesk-production.up.railway.app/fraud/cloaking): Reviewers and real users are shown different pages, so the ad platform or search feed approves something that visitors never see.
- [Fake news and celebrity landers](https://arbitragedesk-production.up.railway.app/fraud/fake-news-and-celebrity-landers): A page imitates a news site or invents a celebrity endorsement to give a commercial pitch borrowed credibility.
- [Trademark abuse](https://arbitragedesk-production.up.railway.app/fraud/trademark-abuse): Ads, domains or keywords use a brand name to suggest an official connection that does not exist.
- [Traffic blending](https://arbitragedesk-production.up.railway.app/fraud/traffic-blending): Low-quality or fake visits are mixed into a stream of good ones so the average still looks acceptable.
- [Referrer and domain spoofing](https://arbitragedesk-production.up.railway.app/fraud/referrer-and-domain-spoofing): The traffic lies about where it came from, naming an approved site as its origin when it really started somewhere else.
- [Unauthorised sub-syndication and hidden sources](https://arbitragedesk-production.up.railway.app/fraud/unauthorised-sub-syndication): An approved feed partner quietly passes its feed to other parties, or brings in traffic from sources the search engine never approved.
- [Browser hijackers, forced-search extensions and adware](https://arbitragedesk-production.up.railway.app/fraud/browser-hijackers-and-adware): Software changes a person's browser so their searches go through a monetised search page they never chose, or injects extra ads into the pages they visit.
- [Malvertising and forced redirects](https://arbitragedesk-production.up.railway.app/fraud/malvertising-redirects): A malicious ad or script sends the visitor to another page without a click, sometimes to a feed page, sometimes to a scam.
- [Typosquatting](https://arbitragedesk-production.up.railway.app/fraud/typosquatting): Someone registers misspellings of popular web addresses and earns from the people who mistype.
- [Zero-click redirect abuse](https://arbitragedesk-production.up.railway.app/fraud/zero-click-redirect-abuse): Visitors to a parked or expired domain are instantly forwarded to whoever pays most, including scams, with no page shown and no choice made.
- [Forced keywords and keyword stuffing](https://arbitragedesk-production.up.railway.app/fraud/forced-keywords-and-keyword-stuffing): The publisher loads the page with high-paying search terms that have little to do with what the visitor came for.
- [Query fraud](https://arbitragedesk-production.up.railway.app/fraud/query-fraud): Searches are sent to the feed that no person actually typed or chose, so ads are shown against invented intent.
- [Ad stacking and hidden ads](https://arbitragedesk-production.up.railway.app/fraud/ad-stacking-and-hidden-ads): Feed units are loaded where nobody can see them, or piled on top of each other, so requests and clicks are counted without any real viewer.
- [Made-for-arbitrage pages](https://arbitragedesk-production.up.railway.app/fraud/made-for-arbitrage-pages): Thin pages exist only to push bought visitors on to ads, giving the visitor nothing of value in between.
- [Fake conversions and lead fraud](https://arbitragedesk-production.up.railway.app/fraud/fake-conversions-and-lead-fraud): Bots or paid workers fill in forms and trigger "sales" signals after the click, so bad traffic looks like good traffic.
- [Advertiser budget drain on search partner networks](https://arbitragedesk-production.up.railway.app/fraud/search-partner-budget-drain): An advertiser's search budget is spent on partner sites they cannot see or would not choose, where clicks convert poorly.

## Animated flows
- [The arbitrage loop](https://arbitragedesk-production.up.railway.app/flows/arbitrage-loop): The whole business in one circle: buy a visitor cheaply in one place, earn more from that visitor’s click on a search ad, keep the difference.
- [One visitor, start to finish](https://arbitragedesk-production.up.railway.app/flows/click-journey): Follow a single person from a social media ad, through an article and a related-search block, to an advertiser’s website.
- [Where the advertiser’s dollar goes](https://arbitragedesk-production.up.railway.app/flows/money-flow): Follow $1.00 of search ad spend from the advertiser through the search engine and feed provider to the arbitrageur, and on to the traffic source.
- [Three ways a search feed appears](https://arbitragedesk-production.up.railway.app/flows/afs-vs-rsoc): A search box that returns ads (AFS), related searches inside an article (RSOC) and a parked domain (AFD): same advertisers, three different doors.
- [The feed supply chain](https://arbitragedesk-production.up.railway.app/flows/feed-supply-chain): How an advertiser’s search ad travels from Google, Bing or Yahoo through a syndication partner to a small publisher’s page, and who answers for it.
- [Click ID out, revenue back](https://arbitragedesk-production.up.railway.app/flows/tracking-postback): How a tracker joins a click bought on Meta to the revenue it later earned on a search feed, and tells Meta which clicks were worth buying.
- [From estimate to money in the bank](https://arbitragedesk-production.up.railway.app/flows/revenue-lifecycle): Why the number on today’s dashboard is not what gets paid: estimated revenue, traffic-quality review, finalised revenue, clawback and Net payment terms.
- [Anatomy of a click-fraud scheme](https://arbitragedesk-production.up.railway.app/flows/click-fraud-scheme): How a dishonest publisher hides fake and junk visits inside a search feed, who ends up paying, and the signs that give it away.
- [Catching invalid clicks](https://arbitragedesk-production.up.railway.app/flows/ivt-detection): The two lines of defence in a search feed: filters that act before an ad is shown, and audits that judge a click after it happened.
- [From violation to termination](https://arbitragedesk-production.up.railway.app/flows/policy-enforcement): What typically happens after a search feed publisher breaks a rule: review, warning, traffic cap, clawback and, at the end of the road, loss of the feed.
- [The advertiser’s side](https://arbitragedesk-production.up.railway.app/flows/advertiser-view): How an advertiser’s search ad ends up on an arbitrage page through the search partners setting, how to see where it ran, and how to exclude sites.
- [What AI answers change](https://arbitragedesk-production.up.railway.app/flows/ai-search-shift): Search arbitrage depends on a chain of query, results and click. AI summaries shorten that chain, and the ad money is starting to move with it.

## Top questions
- [What is search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-search-arbitrage)
- [How does search arbitrage work, step by step?](https://arbitragedesk-production.up.railway.app/answers/how-does-search-arbitrage-work)
- [Why is it called search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/why-is-it-called-search-arbitrage)
- [Who actually pays the money in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/who-pays-for-search-arbitrage)
- [What is the spread in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-the-spread-in-search-arbitrage)
- [Why do Google, Bing and Yahoo allow search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/why-do-search-engines-allow-search-arbitrage)
- [Does search arbitrage still work in 2026?](https://arbitragedesk-production.up.railway.app/answers/does-search-arbitrage-still-work-in-2026)
- [When did search arbitrage start?](https://arbitragedesk-production.up.railway.app/answers/when-did-search-arbitrage-start)
- [What does a search arbitrage page look like?](https://arbitragedesk-production.up.railway.app/answers/what-does-a-search-arbitrage-page-look-like)
- [What is a keyword lander?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-keyword-lander)
- [What is a two-click flow in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-two-click-flow)
- [Why do people click the ads on search arbitrage pages?](https://arbitragedesk-production.up.railway.app/answers/why-do-people-click-ads-on-arbitrage-pages)
- [Is search arbitrage legal?](https://arbitragedesk-production.up.railway.app/answers/is-search-arbitrage-legal)
- [Is search arbitrage a scam?](https://arbitragedesk-production.up.railway.app/answers/is-search-arbitrage-a-scam)
- [Is search arbitrage allowed by Google?](https://arbitragedesk-production.up.railway.app/answers/is-search-arbitrage-allowed-by-google)
- [Is search arbitrage ethical?](https://arbitragedesk-production.up.railway.app/answers/is-search-arbitrage-ethical)
- [Is search arbitrage the same as ad fraud?](https://arbitragedesk-production.up.railway.app/answers/is-search-arbitrage-ad-fraud)
- [Are search arbitrage courses worth it?](https://arbitragedesk-production.up.railway.app/answers/are-search-arbitrage-courses-worth-it)
- [How much money can you make with search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/how-much-money-can-you-make-with-search-arbitrage)
- [How much money do you need to start search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/how-much-money-do-you-need-to-start-search-arbitrage)
- [Is search arbitrage profitable?](https://arbitragedesk-production.up.railway.app/answers/is-search-arbitrage-profitable)
- [What is a good ROI in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-good-roi-in-search-arbitrage)
- [What is the difference between ROI and ROAS in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-the-difference-between-roi-and-roas)
- [How do you calculate profit in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/how-do-you-calculate-profit-in-search-arbitrage)
- [What is RPC in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-rpc-in-search-arbitrage)
- [What is the break-even CPC in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-the-break-even-cpc-in-search-arbitrage)
- [What is the difference between RPC and EPC?](https://arbitragedesk-production.up.railway.app/answers/what-is-the-difference-between-rpc-and-epc)
- [What is RPV in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-rpv-in-search-arbitrage)
- [Why does RPC change every day in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/why-does-rpc-change-every-day)
- [Why is Q4 considered the best time for search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/why-is-q4-the-best-time-for-search-arbitrage)
- [What is a clawback in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-clawback-in-search-arbitrage)
- [Why is my final search feed revenue lower than the estimated revenue?](https://arbitragedesk-production.up.railway.app/answers/why-is-final-revenue-lower-than-estimated-revenue)
- [How long does it take to get paid in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/how-long-does-it-take-to-get-paid-in-search-arbitrage)
- [Why does search arbitrage need so much cash?](https://arbitragedesk-production.up.railway.app/answers/why-does-search-arbitrage-need-so-much-cash)
- [What does TAC stand for in search advertising?](https://arbitragedesk-production.up.railway.app/answers/what-does-tac-stand-for)
- [What is revenue share in a search feed?](https://arbitragedesk-production.up.railway.app/answers/what-is-revenue-share-in-a-search-feed)
- [Which verticals pay the most in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/which-verticals-pay-the-most-in-search-arbitrage)
- [Which countries are best for search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/which-countries-are-best-for-search-arbitrage)
- [Why do most beginners lose money in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/why-do-most-beginners-lose-money-in-search-arbitrage)
- [How do you scale a search arbitrage campaign?](https://arbitragedesk-production.up.railway.app/answers/how-do-you-scale-a-search-arbitrage-campaign)
- [What is a search feed?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-search-feed)
- [How do you get a search feed?](https://arbitragedesk-production.up.railway.app/answers/how-do-you-get-a-search-feed)
- [Can you get a Google search feed directly?](https://arbitragedesk-production.up.railway.app/answers/can-you-get-a-google-search-feed-directly)
- [What is the difference between a direct feed and a hosted feed?](https://arbitragedesk-production.up.railway.app/answers/what-is-the-difference-between-a-direct-feed-and-a-hosted-feed)
- [What is a feed provider in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-feed-provider)
- [What does AFS stand for?](https://arbitragedesk-production.up.railway.app/answers/what-does-afs-stand-for)
- [What is RSOC (Related Search on Content)?](https://arbitragedesk-production.up.railway.app/answers/what-is-rsoc)
- [What happened to AdSense for Domains (AFD)?](https://arbitragedesk-production.up.railway.app/answers/what-happened-to-adsense-for-domains)
- [What is the difference between AFS, RSOC and AFD?](https://arbitragedesk-production.up.railway.app/answers/what-is-the-difference-between-afs-rsoc-and-afd)
- [What is a Bing feed?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-bing-feed)
- [What is a Yahoo feed?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-yahoo-feed)
- [Which search feed pays the most: Google, Bing or Yahoo?](https://arbitragedesk-production.up.railway.app/answers/which-search-feed-pays-the-most)
- [What does N2S mean in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-does-n2s-mean)
- [What is D2S in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-d2s-in-search-arbitrage)
- [What is S2S in search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-s2s-in-search-arbitrage)
- [What is social-to-search arbitrage?](https://arbitragedesk-production.up.railway.app/answers/what-is-social-to-search)
- [What are related search terms and forced keywords?](https://arbitragedesk-production.up.railway.app/answers/what-are-related-search-terms)
- [What is referrerAdCreative?](https://arbitragedesk-production.up.railway.app/answers/what-is-referreradcreative)
- [What are Google's Restricted Access Features (RAF) for RSOC?](https://arbitragedesk-production.up.railway.app/answers/what-are-googles-restricted-access-features-for-rsoc)
- [What is a channel ID in a search feed?](https://arbitragedesk-production.up.railway.app/answers/what-is-a-channel-id-in-a-search-feed)