Quizzes
14 quizzes, 178 questions. Every answer is explained, so you learn even when you get it wrong.
Search arbitrage from zero: the quiz
Twelve questions on what search arbitrage is, who sits in the chain, where the money comes from and why the business is legal but argued about. Take it after the foundations track.
beginner12 questions · 6 minSearch arbitrage 101
Twelve quick, friendly questions for complete beginners. No maths beyond a subtraction, no jargon you have not met on the first few pages.
beginner12 questions · 5 minAcronym blitz
AFS, RSOC, N2S, RPC, TAC and friends: fifteen fast questions on what the letters stand for and what they mean.
beginner15 questions · 6 minSearch feeds: the sell side quiz
AFS, RSOC, parked domains, Bing and Yahoo feeds, N2S and S2S, revenue share and what it takes to keep a feed. Twelve questions on where the money comes in.
intermediate12 questions · 7 minBuying traffic: the buy side quiz
Social, native, push, pop and Google's own campaign types; angles, geos and creatives that stay inside the rules. Twelve questions on where the visitors come from.
intermediate12 questions · 7 minThe money: unit economics quiz
RPC, ROI, break-even, estimated versus final revenue, clawbacks, payment terms and why scaling eats margin. Twelve questions on whether the numbers really add up.
intermediate12 questions · 8 minTracking & optimisation quiz
Trackers, click IDs, postbacks, conversion APIs, keyword-level reports, rules and tests. Twelve questions on knowing which click earned what.
intermediate12 questions · 7 minMargin math
Fourteen worked problems: CPC, RPC, revenue per visit, ROI, ROAS, break-even and what a clawback does to profit. All figures are illustrative. Keep a calculator handy.
intermediate14 questions · 12 minWho is who
Fourteen questions on the players, their feeds and who owns whom, checked as of October 2026. Ownership in this industry changes quickly, so the explanations give dates.
intermediate14 questions · 8 minPolicy & compliance quiz
Google's AFS and RSOC rules, traffic-source ad policies, the 2024 to 2025 shake-up, consent and consumer law, and the advertiser's point of view. Twelve questions on staying in business.
advanced12 questions · 8 minFraud & invalid traffic quiz
What counts as invalid traffic, how bots, click farms, cloaking, blending and hijackers work, and how quality is scored and defended. Twelve questions to help you recognise it, not commit it.
advanced12 questions · 8 minBuilding the business quiz
Business models, first steps, tools, how arbitrage companies fail, what AI search changes and how the public players are faring. Twelve candid questions.
advanced12 questions · 8 minSpot the fraud
Thirteen scenarios, each with the signals a traffic-quality analyst would see. Decide what is going on, including the cases where the traffic is perfectly fine.
advanced13 questions · 10 minPolicy or violation?
Fourteen real-world situations judged against Google's AFS and RSOC rules and the ad policies of traffic sources. Some are fine. Decide which, and why.
advanced14 questions · 10 min