The glossary
233 terms, each answered in one sentence, then explained properly with an analogy and a worked example.
AllBasicsSearch feedsDomains & parkingBuying trafficMoney & metricsTracking & optimisationPolicy & complianceFraud & invalid trafficSearch adsBusiness & financeAI & the future
A
- Ads in AI assistants
- Ads in AI assistants are sponsored placements shown inside or beside AI-generated answers, in chat assistants and in AI features of search engines.
- AI Overviews
- AI Overviews are AI-written summaries that Google shows at the top of some search results, answering the question directly with links to sources.
- AI-generated content
- AI-generated content is text, images or video produced by an AI model, used in search arbitrage to create article landers and ad creatives quickly and cheaply.
G
- Generative search
- Generative search is search in which an AI model writes a direct answer to the question, instead of only listing links to web pages.
Z
- Zero-click search
- A zero-click search is a search where the user gets what they need on the results page itself and leaves without clicking any result or ad.