The glossary
233 terms, each answered in one sentence, then explained properly with an analogy and a worked example.
AllBasicsSearch feedsDomains & parkingBuying trafficMoney & metricsTracking & optimisationPolicy & complianceFraud & invalid trafficSearch adsBusiness & financeAI & the future
D
- Direct navigation (type-in traffic)
- Direct navigation is reaching a website by typing its address into the browser bar instead of searching for it or clicking a link.
- Domain parking
- Domain parking is earning money from a domain name that has no real website by showing ads to, or redirecting, the people who visit it.
- Domain redirect traffic
- Domain redirect traffic is visitors who typed or followed a link to an unused domain and were automatically forwarded to an advertiser's page.
E
- Expired domain
- An expired domain is a web address whose owner did not renew it, making it available for someone else to register and reuse.
P
- Parked domain
- A parked domain is a registered web address with no developed website, typically showing a placeholder page of ads or links.
T
- Typosquatting
- Typosquatting is registering misspelled versions of well-known web addresses to capture people who make typing mistakes.
Z
- Zero-click parking
- Zero-click parking is monetising a domain by instantly redirecting each visitor to a paying advertiser's site, with no page shown and no click required.