ClickTrust
ClearTrust's click-fraud and invalid-click protection for advertisers who pay per click.
Bengaluru, India · cleartrust.cc
What ClickTrust does
ClickTrust is ClearTrust's product for advertisers who pay per click or per lead. It examines the clicks arriving from ad campaigns and flags the ones that come from bots, click farms or other sources that were never going to become customers.
This is the advertiser's side of the search arbitrage story. When a search advertiser leaves the search partner network switched on, some of its clicks come from partner sites, including arbitrage pages, and not from the search engine itself. Most of those clicks are real people. Some are not. Filtering the bad ones protects the budget and keeps bidding decisions based on real customers.
How it makes money
Sold by ClearTrust to performance advertisers.
Where it meets invalid traffic
Targets click fraud and invalid click patterns directly, separating human clicks from automated or incentivised ones.
Products
- ClickTrust