Adveritas Extends TrafficGuard Fraud and Invalid Traffic Detection to ChatGPT Advertising
· 4d ago · Originally reported by Small Caps
Adveritas Extends TrafficGuard Fraud and Invalid Traffic Detection to ChatGPT Advertising
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Terms in this story
Invalid traffic (IVT)
Invalid traffic is any click, search or ad view that does not come from a real person with genuine interest, whether caused by bots, fraud or honest accident.
IVT detection
IVT detection is the set of methods used to tell real, interested visitors from bots, fraud and accidental activity, before or after an ad is clicked.
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