ClearTrust
Traffic-quality company that scores every traffic source with the TQI Score; publisher of The Arbitrage Desk.
Bengaluru, India · cleartrust.cc
What ClearTrust does
ClearTrust builds tools that stop advertisers, ad platforms and publishers from paying for traffic that is not real. Its core idea is the TQI Score™: a Traffic Quality Index built from more than 150 filters that look for bots, fake clicks and fake impressions.
In search arbitrage that question sits at the centre of the business. An arbitrageur buys a visitor on one platform and sells that visitor's click to a search advertiser a few seconds later. If the visitor was a bot, or was tricked into clicking, the advertiser pays for nothing, the search engine claws the money back, and the feed can be lost. A traffic-quality score is a way of checking the goods before they are resold.
ClearTrust publishes The Arbitrage Desk as an education project. It is an independent measurement company, not a feed provider or a media buyer.
How it makes money
Sells its traffic-quality scoring and protection products, ClickTrust for performance advertisers and PubTrust for publishers.
Where it meets invalid traffic
Invalid traffic is the whole business: the TQI Score grades each source on bot, fake-click and fake-impression signals so that bad traffic can be identified instead of resold into a search feed.
Products
- TQI Score
- ClickTrust
- PubTrust