HUMAN Security
Bot-detection company, formerly White Ops, known for exposing large ad-fraud botnets.
New York, USA · founded 2012 · humansecurity.com
What HUMAN Security does
HUMAN is a cybersecurity company that specialises in telling real people from bots. It was founded in 2012 as White Ops and later renamed. Ad platforms and exchanges use it to check traffic before ads are sold against it.
It is relevant to search arbitrage because the worst fraud in search feeds is automated: software that loads pages and clicks sponsored results to collect the publisher's share. Detecting that at scale is the work HUMAN is known for.
How it makes money
Subscriptions and usage fees from platforms, advertisers and publishers that use its bot detection.
Where it meets invalid traffic
Focuses on SIVT, the sophisticated kind of invalid traffic: Botnet activity, hijacked devices and residential proxy traffic that simple filters miss.
Products
- HUMAN Defense Platform
- Ad fraud defence
- Satori threat intelligence