Domain redirect traffic

Domain redirect traffic is what zero-click parking looks like from the buyer's side. An advertiser or media buyer bids, usually per visit, on visitors arriving at parked, mistyped or expired domains. The winning bidder's page loads in place of the domain the person was trying to reach. Buyers can normally target by keyword in the domain name, country and device.

Its appeal is price. These are among the cheapest visits available, and sellers describe them as intent-rich because the person "typed a keyword". Some arbitrageurs have used it as a traffic source for search feed pages.

The quality case is weak. The visitor did not choose to see the buyer's page and often leaves at once. Traffic is commonly resold through several hands, which opens the door to traffic laundering and makes its origin hard to audit. Security researchers have found that such redirect chains very often end in scams or malware. Search feeds generally expect traffic sources to be disclosed and approved, and many refuse redirect traffic.

Anyone testing it should buy small, measure with independent IVT detection, and confirm in writing that the feed permits it under traffic source approval.

An example

Say a buyer pays $0.01 per redirected visit and sends 10,000 visits ($100). Only 2% engage with the page, far below a typical native campaign, and the feed's quality score for that source drops.