ClearTrust Specialist 3 of 3
Traffic Quality & Fraud
What counts as invalid traffic in a search feed, click fraud and click farms, cloaking and misleading creatives, traffic laundering, hijackers and malvertising, how traffic quality is scored and clawed back, and how to detect and prevent it.
8 lessons (about 1.1 hours) · a 30-question exam drawn from 51 · 75% to pass.
Enrol in 20 seconds
One enrolment covers all three certificates.
The syllabus
01What counts as invalid traffic in a search feed? · Fraud & invalid traffic in search arbitrage8 min02Click fraud: bots, botnets and click farms · Fraud & invalid traffic in search arbitrage8 min03Cloaking and misleading creatives · Fraud & invalid traffic in search arbitrage8 min04Traffic laundering and blending · Fraud & invalid traffic in search arbitrage8 min05Browser hijackers, adware and malvertising · Fraud & invalid traffic in search arbitrage8 min06How traffic quality is scored, and how revenue is clawed back · Fraud & invalid traffic in search arbitrage9 min07Detecting and preventing invalid traffic · Fraud & invalid traffic in search arbitrage9 min08Famous cases and what they teach · Fraud & invalid traffic in search arbitrage9 min
The certificate
- 1SpecialistSearch Arbitrage FundamentalsThe spread, the feeds and the maths behind every click.3 tracks · 30-question exam
- 2SpecialistMedia Buying & ComplianceBuy traffic that pays back, inside the rules.4 tracks · 30-question exam
- 3SpecialistTraffic Quality & FraudBots, cloaking, laundering, and how they get caught.1 track · 30-question exam
- ★All threeDesk ChiefMaster of search arbitrage, media buying and traffic quality3 to go