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Ticker byClearTrust
The Arbitrage Deskby ClearTrust
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ClearTrust Specialist 2 of 3

Media Buying & Compliance

Traffic sources from Meta to native networks, compliant creatives, keywords and geos; trackers, postbacks and value signals; Google AFS and RSOC policies, traffic-source rules, privacy law; how the business is built and how it fails.

23 lessons (about 3.4 hours) · a 30-question exam drawn from 76 · 75% to pass.

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One enrolment covers all three certificates.

The syllabus

01Traffic sources compared: where arbitrage clicks come from · Buying traffic: the buy side8 min02Meta: buying arbitrage traffic on Facebook and Instagram · Buying traffic: the buy side9 min03Native: Taboola, Outbrain, MGID and Revcontent · Buying traffic: the buy side8 min04TikTok, Snap, Pinterest and NewsBreak · Buying traffic: the buy side8 min05Google Demand Gen and search-to-search · Buying traffic: the buy side9 min06Creatives and angles that stay compliant · Buying traffic: the buy side9 min07Keywords, verticals and geos · Buying traffic: the buy side9 min08Trackers, click IDs and postbacks: joining cost to revenue · Tracking & optimisation9 min09Conversion APIs and value signals: teaching the ad platform what a click earned · Tracking & optimisation9 min10Keyword-level reporting: finding out which searches pay · Tracking & optimisation8 min11Automation rules and bid strategies: letting machines mind the shop · Tracking & optimisation9 min12Testing landers and keywords: finding what works without fooling yourself · Tracking & optimisation9 min13Google's AFS and RSOC rules, in plain English · Policy & compliance10 min14Traffic source ad policies: Meta, TikTok and native networks · Policy & compliance9 min15The 2024 to 2025 policy shake-up: what changed and why · Policy & compliance10 min16Privacy, consent and consumer law · Policy & compliance9 min17The advertiser's side of the story · Policy & compliance9 min18The four business models · Building the business8 min19Starting compliantly, step by step · Building the business9 min20Tools, team and costs · Building the business8 min21How arbitrage businesses die · Building the business9 min22AI search and the future · Building the business8 min23Valuations, exits and the public players · Building the business9 min

The certificate

Specimen of the ClearTrust Certified Specialist: Media Buying & Compliance certificate
  1. 1SpecialistSearch Arbitrage FundamentalsThe spread, the feeds and the maths behind every click.3 tracks · 30-question exam
  2. 2SpecialistMedia Buying & ComplianceBuy traffic that pays back, inside the rules.4 tracks · 30-question exam
  3. 3SpecialistTraffic Quality & FraudBots, cloaking, laundering, and how they get caught.1 track · 30-question exam
  4. ★All threeDesk ChiefMaster of search arbitrage, media buying and traffic quality3 to go