Listed players
SST2.44▼ -7.58%TIG40.00▲ +3.90%TEAD0.56▲ +3.77%PERI8.50▼ -2.97%TBLA3.23▼ -2.71%INUV0.57▼ -1.74%AV10.06▼ -1.59%GOOGL343.50▲ +1.56%SNAP5.58▼ -1.24%PINS19.26▼ -1.03%MSFT517.53▲ +0.92%PPLI41.28▲ +0.81%IOS32.24▲ +0.44%META728.08▲ +0.30%GDDY97.21▲ +0.24%DV13.49▲ 0.00%MCHX1.29▲ 0.00%
Ticker byClearTrust
The Arbitrage Deskby ClearTrust
Get the briefing
ClearTrust Specialist 1 of 3

Search Arbitrage Fundamentals

What search arbitrage is and who sits in the chain; AdSense for Search, RSOC, parked domains, Bing and Yahoo feeds; feed providers and revenue share; RPC, CPC, ROI, clawbacks and cash flow.

21 lessons (about 2.7 hours) · a 30-question exam drawn from 77 · 75% to pass.

Enrol in 20 seconds

We record your lesson progress and exam scores against this email and send your certificate to it. No marketing unless you subscribe separately.

One enrolment covers all three certificates.

The syllabus

01What is search arbitrage? · Search arbitrage from zero6 min02The spread: buying low, selling high · Search arbitrage from zero7 min03Who is who in the chain · Search arbitrage from zero7 min04One click, start to finish · Search arbitrage from zero7 min05A short history of search arbitrage · Search arbitrage from zero8 min06Is search arbitrage legal and legit? · Search arbitrage from zero7 min07What is a search feed? · Search feeds: the sell side7 min08AdSense for Search (AFS) and Custom Search Ads · Search feeds: the sell side8 min09Related Search on Content (RSOC) · Search feeds: the sell side9 min10Parked domains and AdSense for Domains · Search feeds: the sell side8 min11Bing and Yahoo feeds · Search feeds: the sell side7 min12N2S, D2S and S2S: the arbitrage models · Search feeds: the sell side7 min13Feed providers and revenue share · Search feeds: the sell side8 min14Getting and keeping a feed · Search feeds: the sell side8 min15RPC, CPC and the margin maths · The money: unit economics9 min16The metrics dashboard explained · The money: unit economics9 min17Estimated vs final revenue, and clawbacks · The money: unit economics8 min18Cash flow and payment terms · The money: unit economics9 min19Scaling without breaking · The money: unit economics8 min20Seasonality, Q4 and dayparting · The money: unit economics8 min21Building a daily P&L · The money: unit economics9 min

The certificate

Specimen of the ClearTrust Certified Specialist: Search Arbitrage Fundamentals certificate
  1. 1SpecialistSearch Arbitrage FundamentalsThe spread, the feeds and the maths behind every click.3 tracks · 30-question exam
  2. 2SpecialistMedia Buying & ComplianceBuy traffic that pays back, inside the rules.4 tracks · 30-question exam
  3. 3SpecialistTraffic Quality & FraudBots, cloaking, laundering, and how they get caught.1 track · 30-question exam
  4. ★All threeDesk ChiefMaster of search arbitrage, media buying and traffic quality3 to go