Buying traffic: the buy side quiz
Social, native, push, pop and Google's own campaign types; angles, geos and creatives that stay inside the rules. Twelve questions on where the visitors come from. intermediate · 12 questions
Question 1 of 12Score 0
What is native advertising?
All questions with answers
- What is native advertising?
Answer: Paid placements styled to match the look of the site around them, often headline-and-thumbnail boxes under articles. Native advertising blends into the page's own layout, typically in a content recommendation widget. It must still be labelled as advertising. It has nothing to do with nationality. - Which of these is a paid social traffic source?
Answer: Meta (Facebook and Instagram). Meta sells paid social ads in its feeds. Taboola is a native network, Sedo is a domain marketplace and parking company, and Voluum is a tracker: none of them is a social network. - What is pop traffic?
Answer: A full page that opens in a new window or tab without the user asking for it. Pop traffic forces a page open, so the visitor never chose to see it. It is cheap, but intent is weak and many feeds do not allow it, which is why traffic source approval matters before buying any. - What is the learning phase on an ad platform?
Answer: The period after a launch or major edit when the delivery system is still working out who to show the ad to, so results swing. During the learning phase the platform is still gathering conversion data, so cost and performance are unstable. Judging a campaign on these early numbers, or editing it repeatedly and restarting the phase, is the common mistake. Human or automated checking is ad review, a separate step. - What does "Tier 1 geo" usually mean?
Answer: Wealthy, high-ad-spend countries such as the US, UK, Canada and Australia, where clicks cost more and earn more. In tier language, Tier 1 means markets where advertisers bid the most, so both CPC and RPC are high. Higher revenue does not guarantee a wider margin, because traffic costs more there too. - What is an ad angle?
Answer: The idea or hook an ad uses to make a topic interesting to a particular audience. An ad angle is the approach: "save on fuel" and "safest for families" are two angles on the same SUV topic. Where the ad shows is its placement, which is a different thing. - Which headline is most likely to stay compliant on both the traffic source and the feed?
Answer: "Compare SUV lease options for 2026". It describes what the page really offers. The others promise things the page cannot deliver or lean on clickbait, which makes them a misleading ad under traffic-source rules and under Google's rule that the ad must accurately represent the destination. - What is ad fatigue?
Answer: When the same audience has seen an ad so often that its click rate falls and its cost rises. Ad fatigue is the audience tiring of a creative: CTR drops and each click costs more. The cure is fresh creatives through creative testing, not a bigger budget. - What is a lookalike audience?
Answer: A group the platform builds of people who resemble a seed list, such as past converters. A lookalike audience is modelled by the ad platform from a seed audience you provide. The quality of the seed decides the quality of the lookalike, so a seed built on low-value events finds more low-value visitors. - On a native network, what is a blocklist?
Answer: A list of sites or placements your campaign is told not to buy from. A blocklist removes placements that send poor or unprofitable traffic. Its mirror image is the allowlist, which buys only from named placements. - What is Google Demand Gen?
Answer: A Google Ads campaign type that shows visual ads on surfaces such as YouTube, Discover and Gmail. Google Demand Gen buys attention on Google's own feeds, not on the search results page. It reaches people who are browsing, not searching, so their intent is usually weaker than a search click. - Why is a high-paying vertical such as insurance or legal not automatically the best choice?
Answer: Because traffic there costs more and attracts more policy scrutiny, and only the spread matters. A vertical with high RPC usually has high CPC as well, and several are a restricted vertical on traffic sources. Profit comes from the spread, not from the size of the headline payout.