Google Tests Tracking Parameters for Links in AI Overviews
· 25h ago · Originally reported by Search Engine Roundtable
Google is experimenting with adding tracking parameters to URLs within its AI Overviews feature. This change would allow site owners to distinguish traffic originating from AI Overviews versus standard search results.
Why it matters
For search arbitrage operators, knowing the exact source of traffic is crucial for optimizing campaigns and understanding which placements drive valuable clicks. This move could help refine traffic quality assessments and revenue attribution.
Explain it like I’m new here
It's like putting different colored stickers on packages so you know which delivery truck they came from.
Read the original at Search Engine Roundtable
Terms in this story
AI Overviews
AI Overviews are AI-written summaries that Google shows at the top of some search results, answering the question directly with links to sources.
Click
A click is one person tapping or clicking on an ad or link and being taken to another page.
Placement
A placement is the specific website, app, section or screen position where an ad appears.
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