Buying traffic: the buy side
A search arbitrage business earns nothing until it has bought a visitor. This track walks through every major place those visitors are bought: Meta, the native networks, the newer social apps, Google's own Demand Gen and search-to-search. It compares their strengths and policy strictness, then covers the creatives, keywords, verticals and countries that decide whether a campaign is legitimate and profitable or neither.
This track counts towards the ClearTrust Media Buying & Compliance certificate
Enrol with your email, read the lessons, pass the exam, and get a verifiable certificate by email with a LinkedIn post ready to share. Earn all three certificates to become a Yokozuna.
intermediate · 7 lessons · 60 minutes
- 01
Traffic sources compared: where arbitrage clicks come from
Meta, native, TikTok, Demand Gen, search and push all sell clicks, but they sell very different people in very different moods. Here is the map.
8 min - 02
Meta: buying arbitrage traffic on Facebook and Instagram
Meta is the biggest source of arbitrage clicks. Learn how its auction, learning phase and ad review work, and why accounts are the scarce resource.
9 min - 03
Native: Taboola, Outbrain, MGID and Revcontent
Native widgets sell clicks from news readers. See how native-to-search works, why site-level control matters, and what each network is known for.
8 min - 04
TikTok, Snap, Pinterest and NewsBreak
The second-tier sources arbitrage buyers add after Meta: who uses each app, what formats they need, and how to test one without wasting money.
8 min - 05
Google Demand Gen and search-to-search
Buying Google's own traffic to monetise with a search feed: how Demand Gen and search-to-search work, and why Google Ads policy makes them the riskiest routes.
9 min - 06
Creatives and angles that stay compliant
The ad decides the click price, the visitor quality and whether the account survives. How to write arbitrage creatives that are honest and still perform.
9 min - 07
Keywords, verticals and geos
What you buy traffic for matters as much as where you buy it. How arbitrage buyers pick keywords, verticals and countries, and the limits on each.
9 min