Search feeds · also called article lander, article page, RSOC page
Content page (article lander)
A content page is an article-style landing page that carries related search units, used to monetise visitors through Related Search on Content.
A content page is a landing page with a real article on it. Within or beside the text sits a unit of related search terms. It is the required format for Google's Related Search on Content, and the article is what separates it from a bare keyword lander.
Google's conditions shape how these pages are built. The page needs enough text. Related search units may not go on low-value or ad-heavy pages. Whatever the incoming ad claimed must be readily available on the page without hunting. And a page reached through paid ads should be substantially the same as its organic version. Google also crawls the page to understand it, which is why a parameter called ignoredPageParams exists to tell the crawler which URL parameters do not change the content.
Quality here is a commercial matter as well as a policy one. An article that honestly answers the promise in the ad produces visitors who click a related search because they want to know more. Mass-produced filler, often AI-generated content, attracts the Made-for-arbitrage label and risks the feed.
An example
An ad says "What a new roof costs in 2026". The content page gives typical price ranges and what affects them, followed by related searches such as "roof replacement quotes".
Related terms
Related Search on Content (RSOC)
Related Search on Content is a Google AdSense for Search feature that shows search suggestions on an article, each leading to an ad-carrying results page on the same site.
Keyword lander (keyword block page)
A keyword lander is a landing page made mostly of clickable keyword buttons, each leading to a results page of search ads.
Landing page (lander)
A landing page is the first page a visitor sees after clicking an ad.
Made-for-arbitrage (MFA)
Made-for-arbitrage describes a site or page built mainly to turn bought visitors into ad clicks, with content that exists only to carry the ads.
AI-generated content
AI-generated content is text, images or video produced by an AI model, used in search arbitrage to create article landers and ad creatives quickly and cheaply.
RSOC policies
RSOC policies are Google's rules for the related-search unit on content pages: real standalone content, honest search terms, honest upstream ads and a fully declared ad creative.
Sources: Google AdSense Help: Related search for your content pages, Google AdSense Help: AFS Product-Integrated Feature policies, Google Developers: Custom Search Ads reference