Zeropark
Self-serve ad network selling pop and domain-redirect traffic; part of Team Internet since the 2020 Codewise deal.
Kraków, Poland · founded 2012 · zeropark.com
What Zeropark does
Zeropark is an ad network where advertisers buy two unusual kinds of traffic. Pop traffic is a page that opens by itself in a new window. Domain redirect traffic is a visitor who typed or mistyped a web address and was forwarded to an advertiser instead of seeing a parked page.
It was built by the Polish company Codewise, which CentralNic, now Team Internet Group, bought in 2020 for $36 million together with the tracker Voluum. That put it in the same group as the parking platform ParkingCrew.
Redirect traffic is cheap and plentiful. It is also the traffic search engines trust least, because the visitor did not choose to see the page.
How it makes money
Advertisers bid for visits; Zeropark keeps a margin between what advertisers pay and what it pays the sources of the traffic.
Where it meets invalid traffic
Pop and redirect visits are involuntary, so intent is weak and bot share can be high. Many search feeds do not accept them at all; check traffic source approval before sending any.
Products
- Domain redirect traffic
- Pop traffic