Can you run search arbitrage on Facebook ads?
Yes. Meta is a common traffic source for search arbitrage, and many feed providers approve it. Adverts must follow Meta's advertising standards: no misleading claims, no fake buttons or sensational promises, and extra rules for credit, housing, employment and health. The advert must also match the landing page, because Google now receives the advert's text from the publisher.
Buyers typically run campaigns inside a Business Manager with broad targeting and let Meta's system optimise, often using Meta Advantage+ tools. The key is the signal: a tracker sends the value of each visit back through the Conversions API so that value-based bidding can aim for revenue, not just clicks.
The risks are well known. An account ban can follow repeated rejections, and new accounts have low spending limits. Ad fatigue forces frequent new creatives. Some people try to dodge review with cloaking or rented accounts; that breaches Meta's terms and usually ends with the loss of both the account and the feed. The durable approach is plain, accurate creatives and patience through the learning phase.