Zacks upgrades Perion Network stock to Strong Buy
· 2h ago · Originally reported by AD HOC NEWS
Equity research firm Zacks has lifted its rating on Perion Network shares to Strong Buy. No further details were provided in the notice. Perion is the parent of feed provider CodeFuel and monetises search traffic for advertisers and publishers.
Why it matters
Perion is a major search feed supplier, so a Strong Buy call from Zacks signals analyst confidence in the search-monetisation business that many arbitrage operators rely on.
Explain it like I’m new here
It's like a famous restaurant critic suddenly giving a well-known kitchen its highest star rating.
Read the original at AD HOC NEWS
Terms in this story
Search feed
A search feed is a supply of search ads from Google, Microsoft or Yahoo that a third-party website is allowed to show and earn money from.
Feed provider
A feed provider is a company that holds a search ad contract with Google, Microsoft or Yahoo and lets smaller publishers use it in return for a share of revenue.
Advertiser
An advertiser is the business that pays for an ad in the hope of winning a customer, a lead or a sale.
Publisher
A publisher is whoever owns the web page, app or site where an ad is shown and who earns money when that ad is seen or clicked.
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