Google Ads to Automatically Extract Promotions from Advertisers’ Websites
· 21h ago · Originally reported by Search Engine Land
Google Ads will begin automatically pulling promotional content directly from advertisers’ websites to display in ads. This automation aims to streamline the process of updating ad copy with current deals and offers.
Why it matters
Automated extraction of promotions could affect the accuracy and control of ad content for arbitrage operators, potentially impacting click-through rates and revenue from search ads. It may also introduce new compliance or policy risks if promotions are misrepresented.
Explain it like I’m new here
It's like a store putting up sale signs by copying whatever deals they see on your website, without you having to tell them.
Read the original at Search Engine Land
Terms in this story
Google Ads
Google Ads is Google's advertising platform, where businesses bid to show ads on Google Search, its search partner sites, YouTube and other properties.
Advertiser
An advertiser is the business that pays for an ad in the hope of winning a customer, a lead or a sale.
Creative
A creative is the actual advertisement a person sees: its image or video, headline, text and button.
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