Google Tests Sitelinks Format for Ads Displayed in AI Mode
· 25h ago · Originally reported by Search Engine Roundtable
Google is experimenting with different ad formats, including sitelinks, for Google Ads shown in its AI Mode. The company aims to determine which formats drive higher click-through rates in this new search experience.
Why it matters
Changes to ad formats in AI-powered search can impact click volume and revenue for search arbitrageurs and feed partners, as user interaction with ads may shift. Understanding these tests helps operators adapt their strategies to maintain or improve monetization.
Explain it like I’m new here
It's like a store rearranging its shelves to see if people buy more snacks when they're easier to spot.
Read the original at Search Engine Roundtable
Terms in this story
Google Ads
Google Ads is Google's advertising platform, where businesses bid to show ads on Google Search, its search partner sites, YouTube and other properties.
Click
A click is one person tapping or clicking on an ad or link and being taken to another page.
CTR (click-through rate)
CTR is the percentage of people who click something after seeing it, calculated as clicks divided by impressions.
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