Google Ads Call Extensions Now Display Advertiser Name
· 2h ago · Originally reported by Search Engine Roundtable
Google Ads has updated its call extensions to include the advertiser's name in the display. This change affects how call extensions appear to users in search ads, potentially impacting click and call behavior.
Why it matters
For search arbitrage operators, any change to ad formats can influence user engagement and click-through rates, which directly affects revenue from search ad placements. Transparency in call extensions may also impact compliance and trust metrics.
Explain it like I’m new here
It's like when a phone book starts showing who owns each number, so people know who they're calling before they dial.
Read the original at Search Engine Roundtable
Terms in this story
Google Ads
Google Ads is Google's advertising platform, where businesses bid to show ads on Google Search, its search partner sites, YouTube and other properties.
Advertiser
An advertiser is the business that pays for an ad in the hope of winning a customer, a lead or a sale.
Sponsored listing
A sponsored listing is a paid search ad that looks like a search result and charges the advertiser when someone clicks it.
Click
A click is one person tapping or clicking on an ad or link and being taken to another page.
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