Search feeds: the sell side
The feed is the half of search arbitrage you do not control. Eight lessons explain what a search feed is, how Google's AFS and RSOC products work at parameter level, what happened to parked domains, how Bing and Yahoo syndication differs, how providers share revenue, and how feeds are won, capped and lost.
This track counts towards the ClearTrust Search Arbitrage Fundamentals certificate
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intermediate · 8 lessons · 62 minutes
- 01
What is a search feed?
A search feed is a licensed stream of a search engine's ads shown on someone else's site. Learn what travels through it, who can get one and how it is measured.
7 min - 02
AdSense for Search (AFS) and Custom Search Ads
How Google's search ads for partners work: the CSA code, its key parameters, the three allowed query sources and the rules that keep a feed alive.
8 min - 03
Related Search on Content (RSOC)
RSOC puts related search terms on an article and ads on a second-click results page. The mechanics, the referrerAdCreative and terms rules, explained.
9 min - 04
Parked domains and AdSense for Domains
How domain parking earned money for two decades, why Google opted advertisers out in 2025 and removed parked domains in February 2026, and what is left.
8 min - 05
Bing and Yahoo feeds
Microsoft and Yahoo are the alternatives to Google. How their syndication works, how the two are linked, and what Bing's 2024 exclusions changed.
7 min - 06
N2S, D2S and S2S: the arbitrage models
Native-to-search, display-to-search, social-to-search and search-to-search differ in where the visitor comes from. Compare their economics, feeds and risks.
7 min - 07
Feed providers and revenue share
Who the feed providers are, what they do for their cut, how revenue share is really calculated, and how to compare two offers properly.
8 min - 08
Getting and keeping a feed
How feeds are approved, why they are capped, the usual reasons they are lost, and the habits that keep an account in good standing.
8 min