Policy & compliance
Search arbitrage lives on other companies' permission: Google's, Microsoft's or Yahoo's to show their ads, and Meta's, TikTok's or a native network's to buy traffic. This track explains the rules each of them sets, what changed in 2024 to 2026, where privacy and consumer law come in, and how the whole thing looks to the advertiser paying for the click. The aim is to help you comply, not to find gaps.
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intermediate · 5 lessons · 47 minutes
- 01
Google's AFS and RSOC rules, in plain English
What Google requires of search feed publishers: honest queries, relevant terms, ads that match the page, the referrerAdCreative rule and the strike system.
10 min - 02
Traffic source ad policies: Meta, TikTok and native networks
What Meta, TikTok, Taboola and Outbrain require of ads and landing pages, where arbitrage pages commonly fail, and why you must satisfy two rulebooks at once.
9 min - 03
The 2024 to 2025 policy shake-up: what changed and why
A dated account of how Google ended parked-domain ads, tightened RSOC, and how Microsoft cut and policed its syndication network between 2023 and 2026.
10 min - 04
Privacy, consent and consumer law
The laws behind the platform rules: GDPR and consent in Europe, US state privacy laws, the FTC's ban on deception and how native ads must be disclosed.
9 min - 05
The advertiser's side of the story
How search arbitrage looks to the business paying for the click: Search Partners, what Adalytics alleged, Google's reply, and the controls advertisers now hold.
9 min