NewsBreak
US local-news app with its own self-serve ad platform, popular with native and search arbitrage buyers.
Mountain View, California, USA · founded 2015 · newsbreak.com
What NewsBreak does
NewsBreak is a news aggregation app focused on local stories in the United States, founded in 2015 by Jeff Zheng. It sells native-style ads inside its feed through a self-serve platform.
Arbitrage buyers like it because its audience is American, older than the big social apps, and reads articles, which suits content pages with related searches. Automation tools list it as a supported traffic source.
The app has also been criticised. Reuters reported in 2024 that it had published AI-generated stories containing errors.
How it makes money
Advertising sold in its news feed.
Where it meets invalid traffic
A mostly US audience suits high-value search keywords, but buyers still need to check placement quality and creative compliance as they would on any native source.
Products
- NewsBreak Ad Manager