DomainActive (Crossroads)
US traffic-monetisation platform whose Crossroads portal gives media buyers access to search feeds.
Houston, Texas, USA · domainactive.com
What DomainActive (Crossroads) does
Domain Active describes itself as a platform for monetising native, display, in-app and social traffic. Media buyers log in through its Crossroads portal, set up campaigns, and send paid traffic to pages that show search ads. The company collects from the search provider and pays the buyer a share.
It is privately held. Its site lists a Houston, Texas contact address and names no feed partners, so we do not name them here either. It promotes machine-learning optimisation, detailed reporting and traffic-quality monitoring.
How it makes money
Keeps a share of the search-ad revenue generated by its publishers' traffic.
Where it meets invalid traffic
Advertises traffic-quality monitoring as a feature. For any hosted feed, weeding out bad publishers is what keeps the upstream search provider willing to pay.
Products
- Crossroads