Which trackers are used for search arbitrage?
Commonly named tools include Voluum, RedTrack, ClickFlare, Binom and TheOptimizer. The first four are campaign trackers that record visits and revenue. TheOptimizer is mainly an automation layer that manages bids and budgets across traffic sources. Many feed providers also offer built-in tracking and direct integrations with these tools. Choose on integrations with your feed and traffic source.
What to check before paying for a tracker: does it integrate with your provider's revenue reporting, including delayed and revised revenue? Does it send values to Meta, TikTok and native networks through their conversion APIs? Can it handle keyword-level reporting? What does it cost at your click volume?
Self-hosted tools give more control and a fixed price but need a server and maintenance. Cloud tools are simpler to start with and charge by event volume. Whichever you pick, the tracker is also where the advert text for referrerAdCreative is often mapped to each campaign, so accuracy matters for compliance as well as profit. Avoid using any tracker feature to show reviewers a different page from real visitors; that is cloaking.