Keyword-level reporting

A lander might show six search terms. They are not equal. One may attract most clicks; another may attract few clicks that pay five times as much. Keyword-level reporting shows, for each term, how often it was shown, how often it was clicked, and what it earned.

This is the main optimisation lever on the selling side of search arbitrage. Revenue per visit is the sum of each term's click rate times its value, so replacing a weak term with a strong one raises earnings without buying a single extra visitor. It also guides the buying side: knowing which terms pay tells the buyer which angles and audiences to pursue.

The data comes from the feed or feed provider and is joined to traffic data in the tracker; trackers advertise this as "EPC per keyword". Detail is limited by privacy thresholds and by what each feed exposes, so low-volume terms may show nothing. On Google's related search, a publisher may suggest terms through the terms parameter, but Google decides which are shown and may discard those it finds irrelevant, and RSOC policies forbid choosing terms merely because they pay well.

An example

Say 450 keyword clicks split as: "roof repair quotes" 200 clicks, $180 ($0.90 each); "roofing materials" 150 clicks, $60 ($0.40); "roof pictures" 100 clicks, $30 ($0.30). Total $270. The third term earns a third of the first per click.