Microsoft Advertising Launches Optimization Experiments for All Campaign Types
· 2d ago · Originally reported by Search Engine Roundtable
Microsoft Advertising has rolled out optimization experiments for Search, Shopping, Audience, and Performance Max campaigns. This feature allows advertisers to run controlled A/B tests to measure the impact of campaign changes.
Why it matters
This update gives arbitrageurs and search ad buyers a new tool to test and optimize campaign strategies, potentially improving ROI and click yield from Microsoft’s search partner network.
Explain it like I’m new here
It's like being able to try two different recipes at once to see which one tastes better before serving dinner.
Read the original at Search Engine Roundtable
Terms in this story
Microsoft Advertising
Microsoft Advertising is Microsoft's ad platform, formerly Bing Ads, which sells search ads on Bing and on partner sites that syndicate its results.
Performance Max (PMax)
Performance Max is an automated Google Ads campaign type that places one advertiser's ads across Search, YouTube, Display, Discover, Gmail and Maps from a single campaign.
Campaign
A campaign is one organised advertising effort on a platform, with its own budget, targeting, bids and set of ads.
A/B testing
A/B testing is showing two versions of something to randomly split, similar audiences at the same time to learn which performs better.
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