Google Demand Gen campaigns carry de facto $100/day floor, 20x API minimum
· 2h ago · Originally reported by PPC Land
A Google PM confirmed that the practical minimum spend for a Demand Gen campaign is around $100 per day, far above the $5 floor the API advertises. The excerpt also flags uncertainty around when Google considers creative assets 'spent' and needs replacing, with no formal refresh schedule published.
Why it matters
Arbitrage operators testing Demand Gen as a traffic source to send to search-feed landing pages face a higher-than-expected cost barrier, and the unclear asset-fatigue rules make scaling harder to budget and predict.
Explain it like I’m new here
It's like a vending machine that says snacks start at $1 but actually won't sell you anything for less than $20 — and nobody tells you when the snacks go stale.
Terms in this story
Campaign
A campaign is one organised advertising effort on a platform, with its own budget, targeting, bids and set of ads.
Advertiser
An advertiser is the business that pays for an ad in the hope of winning a customer, a lead or a sale.
Google Demand Gen (Discovery)
Demand Gen is a Google Ads campaign type that shows image and video ads on YouTube, Discover, Gmail, Maps and the Google Display Network.
Ad spend
Ad spend is the money paid to advertising platforms to buy traffic; in search arbitrage it is the main cost of the business.
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