Google to Exclude Unrendered Ads from DV360, CM360, and AdSense Billing in 2027
· 4d ago · Originally reported by PPC Land
Google will stop charging for unrendered ads in DV360 and CM360 starting February 2027, with AdSense publishers affected from February 17, 2027. This change follows a similar update for advertisers in September 2025, though Google has not disclosed the expected impact on billing totals.
Why it matters
This policy shift directly affects how search arbitrage and domain parking operators are paid, as only rendered ads will count toward revenue. It could reduce earnings from low-quality or non-viewable placements, impacting arbitrage strategies and feed provider payouts.
Explain it like I’m new here
Google will only pay for ads people actually see, not ones that never show up, so some website owners may earn less.
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