Google Ads Adds A/B Testing for Performance Max Asset Groups
· 20h ago · Originally reported by Search Engine Land
Google Ads has introduced A/B testing capabilities for asset groups within Performance Max campaigns. This update allows advertisers to compare different creative assets and optimize for better results within the automated campaign type.
Why it matters
Performance Max campaigns are a growing source of search ad inventory, including for arbitrageurs. Improved testing tools can help optimize ad creatives, potentially increasing click-through rates and earnings from search feed monetization.
Explain it like I’m new here
It's like being able to try two different shop window displays to see which one attracts more customers.
Read the original at Search Engine Land
Terms in this story
Google Ads
Google Ads is Google's advertising platform, where businesses bid to show ads on Google Search, its search partner sites, YouTube and other properties.
A/B testing
A/B testing is showing two versions of something to randomly split, similar audiences at the same time to learn which performs better.
Performance Max (PMax)
Performance Max is an automated Google Ads campaign type that places one advertiser's ads across Search, YouTube, Display, Discover, Gmail and Maps from a single campaign.
Campaign
A campaign is one organised advertising effort on a platform, with its own budget, targeting, bids and set of ads.
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